King Power Foundation has been changed to “Vichai Srivaddhanaprabha Foundation” since 29 March, 2019, in remembrance of the late Khun Vichai Srivaddhanaprabha, former chairman of King Power Foundation, for his continuous practice of virtues and selfless giving.  The main objective of the Foundation is to create opportunities for people, be it in education, health and religion.  The projects under the Foundation include providing education grants for well-behaved but indigent students, supplying incubators for newborns at a number of hospitals and engaging in religion supporting activities.

The Foundation name in English, “Vichai Srivaddhanaprabha Foundation”, appears in a logo of two clearly distinct sections:

The first section is calligraphic initial letters intertwined, V in blue, for Vichai and S in gold for Srivaddhanaprabha, the noble gentleman who will always be remembered as having lived fully with his passion for giving unconditionally.

The second section is calligraphy letters in blue, printed in Thai and English on three separate lines.  The first line reads “Vichai Srivaddhanaprabha Foundation”, followed by the second line, which reads “Vichai Srivaddhanaprabha” and “Foundation” on the third line.